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March 20, 2009

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this view from there

Interesting blog and post, but Michelle Obama is not a Boomer. As many top experts have repeatedly said, Barack and Michelle Obama are part of Generation Jones, born 1954-1965, between the Boomers and Generation X. Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term.

It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965

Here is a recent op-ed about GenJones as the new generation of leadership in USA TODAY:
http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

Rita

Hi,

Thanks for writing. I'm glad you caught my post.

Yes, I've read about Generation Jones, but I don't agree that it is a viable, new, demographic category.

However, I do think that younger baby boomers do have different characteristics from older ones.

Rita

Lisa

This is an interesting controversy. I wonder who will end up deciding who is right? Should we ask the president how he feels?

Rita

President Obama said in a speech during his campaign that doesn't associate himself with boomers. He says he has had different experiences and has different values.

But, according to the U.S. Census definition, he is a boomer. Maybe he'll get the official definition changed.

Until then, I'll be writing about the Obamas as baby boomers.

Rita

Mette - økologisk børnetøj

I think Michelle Obama deserves credit for trying to be a role model as an organic thinking consumer. What she does will surely affect how a lot of people think.

// Mette

Rita

I agree that Michelle Obama is a role model. I think it's terrific that she's planted an organic garden at the White House.

Rita

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