An average 30-second spot on the Super Bowl costs $2.5 million. An esimated 106 million watched the game, making it the most watched program in TV history.
Unnecessary violence. A four-way tie: Snickers, in which Betty White and an older man are tackled in a game of football and slammed into the mud; Focus on the Family, in which Tim Tebow tackles his mother Pam; Doritos, in which a dog puts a choke collar on a human, who lies writhing on the ground; and Bud Light, in which people form a human bridge and a Bud truck is driven over them.
Add to these gems the violent movie and TV ads flashing up scenes of fire, bloody faces, wolf man curses, cars blowing up, and a haunted prison.
Silliest. Bud Light, in which a house is made out of Bud Light cans, Bud drinkers have computer-like voices, and plane wreck survivors are more interest in drinking Bud Light than getting rescued. A runner up is the Dockers ad with men wearing no pants.
Most sexist. It was hard to pick a winner here, there were so many. Godaddy.com, in which a young, shapely woman giving the Godaddy girl a massage wants to be a Godaddy girl; Dodge Charger, in which a guy agrees to do everything his female partner wants, but his last stand is his car; and FloTV, in which a spineless man has to shop with his wife instead of watching the game.
I did like one ad, the CBS ad for the "Late Show with David Letterman." It featured Letterman, Oprah, and… Jay Leno.
Here are other opinions on this year’s Super Bowl ads:
“Super Bowl Sexism, by the Numbers” – The Huffington Post
“Top Super Bowl Commercials 2010? Nope. Here Are the Five Worst” – The Christian Science Monitor
“Why Super Bowl Ads Are So Sexist, Racist, and Homophobic” – Washington City Paper
“Super Bowl Ads: Men Without Pants” – CNN Money
Click here to see the Super Bowl ads and vote on the ones you like and don’t like.