As the economy improves slightly, consumers in America will spend a bit more this Father’s Day, with the average person spending about $94, up from $91 last year. Total Father’s Day spending is expected to be about $9.8 billion, reports the National Retail Federation.The survey found 40 percent of those celebrating this year will treat dad to a special outing such as dinner or brunch, spending $1.9 billion.
About 37 percent will give dad clothes, for a spending total of $1.3 billion. Others will spend $1.2 billion on electronics, $749 million on greeting cards, $578 million on tools or appliances, $550 million on home improvement or gardening tools, and $400 million on automotive accessories.
Three out of 10 will give dad a gift card, spending an estimated $1.2 billion on them.
Who are American fathers? The U.S. Census Bureau offers these facts and figures:
Number of fathers
Estimated number of fathers across the nation.
Number of fathers who were part of married-couple families with children younger than 18 in 2009.
● 22 percent were raising three or more children younger than 18.
● 3 percent lived in someone else’s home.
Number of single fathers in 2009; 15 percent of single parents were men.
● 8 percent were raising three or more children younger than 18.
● About 47 percent were divorced, 29 percent were never married, 18 percent were separated, and 5 percent were widowed.
● 44 percent had an annual family income of $50,000 or more.
Among the 30.2 million fathers living with children younger than 18, the percentage who lived with their biological children only. In addition, 11 percent lived with stepchildren, 4 percent with adopted children, and less than 1 percent with foster children.
Estimated number of stay-at-home dads in 2009. These married fathers with children younger than 15 have remained out of the labor force for at least one year primarily so they can care for the family while their wives work outside the home. These fathers cared for 290,000 children.
Among these stay-at-home dads, 59 percent had two or more children, and 57 percent had an annual family income of $50,000 or more.
Among the nation’s 11.2 million preschoolers whose mothers are employed, the percentage who are regularly cared for by their father during their mother’s working hours. This amounted to 2.7 million children.
Happy Father’s Day dads and families. I hope you have a great celebration.