Americans will spend an average of $145 on everything from apparel and candy to food and decorations this year, up 11 percent from $131 last year. Total spending is expected to reach $16.8 billion.
“Though the price of gas is on everyone’s mind, Easter is one of the few holidays some consumers are willing to stretch their budgets, especially because many children look forward to treats and new outfits on Easter morning,” said National Retail Federation President and CEO Matthew Shay.
Consumers celebrating Easter want to buy for candy and new spring clothes, according to a federation survey.
Nearly half will head to the stores to take advantage of spring sales on fashions and accessories, with total spending on those items expected to reach $3 billion. Most, 89 percent, will buy more than $2 billion on traditional favorites such as chocolate eggs and jelly beans. The average person will spend more on these items as well: $26 on apparel, up from $22 last year, and $20 on candy, up from $19 last year.
Americans are also set to spend more on their Easter meals with the average person expected to spend $44, up from $40 last year for a total $5.1 billion. In addition, consumers will spend an average of $21 on gifts for their friends and family, $11 on flowers, and $9 on decorations for their home and office. Half will buy greeting cards, spending an average of $7.
More than half of tablet owners celebrating Easter will use their device to research products and purchase gifts and other merchandise. In addition, 43 percent of smartphone owners celebrating Easter will use their mobile device to research and/or purchase items.