About 170 million people plan to celebrate Halloween this year, according to a survey by the National Retail Federation.
Consumers also are expected to spend more, too. The average person will spend $80 on decorations, costumes, and candy, up from $72 last year. Total Halloween spending is expected to reach $8.0 billion.
More than one-third of consumers will look for new ideas in a store and nearly one-quarter will consult with friends and family.
Other inspirations: 15 percent will check Facebook for inspiration, 7 percent will review Pinterest photos, and 33 percent will search online.
Of those buying or making costumes, the average person will spend $28 this year, up slightly $26 in 2011.
Of the people celebrating Halloween this year, more than
half will decorate their home or yard, up from 49 percent last year, and 45
percent plan to dress in costume, also up from last year’s 44 percent. More
than one-third will throw or attend a party and 33 percent will take children
trick-or-treating. In addition, 15 percent will dress up their pet.
Despite record spending figures for this year’s Halloween holiday, one-fourth of U.S. consumers say the economy will impact their Halloween plans. Most say they’ll spend less overall, 84 percent, while others will make a costume instead of buying one, 18 percent, and more than one-third will buy less candy.