The average person is planning to spend $131 on Valentine’s Day on candy, cards, gifts, and more, up from $126 last year. The total spending for the holiday will reach $18.6 billion, according to the National Retail Federation.
Slightly more than half of gift givers will buy candy, spending $1.6 billion in total, and another one-third will give flowers, with total spending expected to top $1.9 billion.
Others will treat their special someone to jewelry, 20 percent, spending more than $4.4 billion on diamonds, gold, and silver. An additional 16 percent will buy clothing, spending more than $1.6 billion. Gift cards will also be on the top of shoppers’ lists; 15 percent of gift givers will buy gift cards for their loved ones, totaling to $1.5 billion.
The average male will spend more than the average woman this year, the federation said. Men will spend an average of $176 on jewelry, flowers, a romantic evening out, and more, while women will spend about $89.
There will be a lot of last-minute deals, so be on the
lookout for promotions on chocolates, flowers, and dining.
Whatever your plans, have a terrific Valentine’s Day celebration.