Americans will celebrate Easter in style and on budget this year, according to a survey conducted for the National Retail Federation.
Keeping cost and their shopping list in mind, the average
person celebrating Easter will spend about $145.13 on candy, decor, apparel,
and food, which is almost the same as last year’s $145.28. Total spending will
reach an estimated $17.2 billion.
The survey found much of consumers’ budgets will go towards food for a family brunch or dinner: 86.9 percent of those celebrating Easter will spend an average of $45.26 on items needed for their holiday meal.
Nearly half will purchase clothing this Easter, spending an average of $25.91 on new outfits for their children and something new for themselves.
And, nine in 10 will stock up on Easter candy, spending an
average of $20.66 on jellybeans, chocolate, and other candy. In addition,
consumers will spend an average of $20.82 on gifts, $9.49 on flowers, and $9.11
The survey also found that many people will use their smartphones and tablets to shop for Easter items.
Four in 10 smartphone owners will use their mobile device to research product information, look up store hours and location, compare prices, and purchase gifts and other items. Specifically, 14.8 percent say they will purchase Easter products with their smartphones.
More than half of tablet owners will use their device to make purchases, research products, and prices and look up retailer information such as store locations and hours. One in five say they will purchase something using their tablet.