Matt Thornhill, president and founder of GenerationsMatter
The Boomer Project, a boomer think tank that developed the book “Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest Group,” is branching out.
In an email saying it hasn’t published its boomer newsletter, “Jumpin’ Jack Flash,” for two years, the editors Matt Thornhill and John Martin said they still love boomers, but for the past two years they’ve been developing a new firm to focus on all generations.
Their new website is called GenerationsMatter. It focuses on helping organizations, corporations, and leaders to better understand how to engage, reach, motivate, and leverage millennials, gen xers, and boomers.