The survey found that about one-quarter of dishwasher, washer, and dryer owners said they’d pay extra for speedier appliances, and about one-third of that group said they would pay an extra $100 or more.
Manufacturers are aware consumers want more speed.
Induction ranges and cooktops, single-serve coffeemakers, and faster settings on washers and dishwashers are being offered.
In the survey, 41 percent of subscribers 44 years or younger said they’d pay more for a faster washing machine than the one they have. Of the dishwasher owners willing to pay more for a faster dishwasher, 87 percent said they would pay an extra $50 or more.