In the past, I’ve been critical of violent, ageist, and sexist Super Bowl ads, for example, Betty White being slammed to the ground in a Snickers ad several years ago.
This year, the ads about companies and their products were less violent. However, there were so many ads for violent movies and TV programs, the 50th Super Bowl, along with the brutality of the game, had an overpoweringly violent tone.
The ads seemed less sexist and ageist, a good thing. However, I didn’t like the Audi ad in which a depressed old man, apparently a former astronaut, gets to drive a new car and has flashbacks of going into space. I think older adults need to be portrayed in a more positive way.