Lord & Taylor paid 50 fashion trendsetters thousands of dollars to promote its Design Lab Paisley Asymmetrical Dress on Instagram as part of an ad campaign, according to a FTC lawsuit.
What people who followed these fashion influencers on Instagram saw were photos and posts about how fabulous the dress is. What they didn’t see was any mention that Lord & Taylor had paid them to promote it.
In addition, the FTC said, Lord & Taylor also paid Nylon, an online fashion magazine, to post an article and an Instagram post about the season’s “must-have” item – Lord & Taylor’s Design Lab dress. Again, there weren’t any disclosures saying it was paid advertising, Aditi Jhaveri, consumer education specialist for the FTC, said.
Nearly 55 percent of consumers will celebrate Valentine’s Day, spending an average of $146.84 on flowers, jewelry, candy, clothing, and more, up from $142.31 last year. Total spending is expected to reach $19.7 billion, according to a survey for the National Retail Federation.
When it comes to the top gifts this Valentine’s Day, 50 percent of consumers surveyed said they plan to buy candy, spending a total of $1.7 billion.
Nearly four in 10 of those celebrating the holiday plan to treat their dates to a night out at a restaurant, tickets to a show, or another experience, spending a record total of $4.5 billion, the highest since the federation began tracking spending on gifts in 2010.
Companies on the web have launched sales of up to more than 50 percent off sitewide.
Offer.com has created a list of Cyber Monday sales from hundreds retailers. You can click on the store’s name to find a promotional code that you can use to get from 5 percent to 60 percent off your purchase.
As Black Friday approaches, millions of shoppers across the country are reading the ads and getting ready to line up to buy huge bargains.
Shoppers may spend even more money on holiday shopping than last year, with 28 percent planning to spend more than $600 on gifts compared to 25 percent in 2014 – an 11 percent increase, according to Offers.com’s 2015 Holiday Shopping survey.
Baer introduces Sally Wessely, new member of our group, who writes a blog called Retired English Teacher. Wessely, in her first offering, reports on her thoughts on blogging in retirement.
Other boomer bloggers write about how people continue to dress for the rest of their lives like they did in their thirties, the difficulties packing a suitcase for a trip, a writing get together with other bloggers, a new cat in a home that has a dog, and cancer rate increases in children who live in homes that use insecticides.
Check out our bloggers, leave a comment, have a great week, and enjoy the beautiful fall weather. It won’t last long – Vermont experienced its first snowfall this weekend.
Copyright 2015, Rita R. Robison, Consumer Specialist
Labor Day is a great time to relax and shop at sales.
If you’re shopping, look for deals on clothing and patio furniture, grills, and outdoor equipment. You may be able to find discounts as much as 70 to 90 percent on patio furniture, up to 50 percent on grills, and 50 percent off or more on outdoor power equipment such as lawn mowers and pressure washers, according Howard Schaffer, Offers.com spokesman.
Offers.com is providing this list to consumers of freebies and deals for the Labor Day weekend:
Mass merchandisers need to improve how they treat customers who shop for households with children under 18, if they want repeat business from them.
A nationwide survey of 2,500 U.S. consumers shows that efficient service, more than price or product availability, is the stronger driver of store loyalty and repeat purchase decisions for shoppers at mass merchandise stores such as Walmart, Target, and Staples, according to a survey by LoyaltyOne, a company specializing in loyalty programs, and the Verde Group, a research organization.
The average American family with children in grades K-12 plans to spend $630 on electronics, apparel, and other school needs, down from $669 last year, according to the National Retail Federation’s Back-to-School Spending Survey for 2015.