More than two-thirds of those celebrating Halloween will buy Halloween costumes for the holiday, according to National Retail Federation’s survey. That’s the most in the survey’s 11-year history.
The average person will spend $77.52 this Halloween, compared to $75.03 last year. Total spending on Halloween this year will reach $7.4 billion.
“There’s no question that the variety of adult, child, and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages,” said federation CEO Matthew Shay.
Consumers will spend $2.8 billion on costumes – $1.1 billion on children’s costumes, and $1.4 billion on adult costumes. In addition, Americans will spend $350 million on costumes for their pets.