The Federal Trade Commission filed a lawsuit against Gerber Products Co., charging that the company falsely advertised its Good Start Gentle formula will protect babies with a family history of allergies from developing allergies.
The agency also said health claims weren’t FDA-approved, as Gerber claimed.
The FTC wants to stop Gerber from making the false allergy-prevention claims and provide refunds to consumers.
“Parents trusted Gerber to tell the truth about the health benefits of its formula, and the company’s ads failed to live up to that trust,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “Gerber didn’t have evidence to back up its claim that Good Start Gentle formula reduces the risk of babies developing their parents’ allergies.