How will Americans be spending the Fourth of July this year?
Spending and activities
More than 156 million consumers – nearly two thirds of those celebrating – are planning to take part in the patriotic holiday by attending a cookout, picnic, or barbecue, spending an average of $71.23 per household, up from $68.16 last year, according to a survey prepared for the American Retail Federation. Total spending on food items for the holiday is estimated to reach $6.6 million.
More than 48 million consumers, 22.8 percent, will shop for decorations, apparel, and more to celebrate the holiday.