While the term organic on food labels is strictly defined and backed by standards, the term ‘natural’ doesn’t have a clear meaning
After receiving petitions asking the U.S. Food and Drug Administration to define the term “natural” on food labels, the agency called for comments and received 5,000 before the comment period closed Tuesday.
However, while the agency goes about its rulemaking, consumers are in the dark about what natural means in relation to the foods that they buy.
The majority of consumers, 73 percent, look for foods labeled as “natural” when they decide which foods to buy, a survey released by Consumer Reports Tuesday shows. However, the term “natural” on food labels doesn’t have a clear meaning and isn’t regulated by any government agency.