Most consumers don’t take the time to file consumer complaints. That’s not good for the economy, as business and government aren’t alerted to problems and the level of difficulties in the marketplace.
And, although complaints are now easier to file because you can do it on a company or government website, many consumers don’t register their complaints.
In addition, I find that I’m writing blog posts about my consumer complaints, but not following through and complaining to the company then the appropriate government agency. I suspect there are many consumers like me, complaining on the Internet about their purchase of goods and services, but not going to the company then to a government agency.
Gripevine.com, an online social media platform for consumer-complaint resolution, this week announced the launch of its network following beta testing by 600 users and corporations.
Gripevine’s service offers consumers a free and easy-to-use interface where they can post and promote public complaints about any company and have them brought to the attention of company decision makers who have the power to resolve complaints.
Gripevine’s can track thousands of complaints per day, as well as integrate consumer complaints from Gripevine’s dashboard.
“At the end of the day, a company knows exactly what they need to do in order to get the complaint resolved to the satisfaction of the consumer; it’s just a matter of bringing it to their attention in an informative, precise, and direct manner,” Dave Carroll, co-founder of Gripevine, said in a statement. “We are in a unique position to level the playing field between consumers and companies by ending the negative stereotypes that are often unfortunately associated with customer service.”
Carroll is also creator of United Breaks Guitars, a protest song which tells how his guitar was broken during a trip on United Airlines in 2008, and the reaction from the airline. The video became a hit on YouTube, and the incident inspired Carroll and his business partner, Richard Hue, to create Gripevine.
Carroll and the Gripevine team want to help consumers resolve complaints and at the same time assist companies in eliminating the $83 billion that is lost annually in the United States due to poor customer service.