Findings from a survey of more than 300 licensed residential real estate agents by the Consumer Reports National Research Center show that certain factors, such as smart pre-sale fix-ups and negotiable agent fees, can financially benefit both sellers and buyers.
Fifty-three percent of the real estate professionals surveyed by Consumer Reports said the kitchen is among the most important rooms of the home to have in good shape before selling. Forty-two percent also said the same about bathrooms.
Here are some other highlights from CR’s survey:
- The professionals Consumer Reports surveyed said the best time to sell a home is during the second quarter of the year – April through June – with April being the single best month.
- The main reasons people are selling today are because of job relocation and downsizing.
- Sixty-four percent said all or most of their buyers did their own housing-market research online.
Money-wasting home-sale mistakes
Here are some seller slip ups to avoid:
- Overpaying the commission. All agents, unless a relative or close friend, will charge a commission based on a percentage of the sale price, and may even lead sellers to believe that the fee is inflexible. In Consumer Reports’ survey, 63 percent of the agents admitted to negotiating their fees at least half of the time. And, despite the widely held belief that 6 percent is the standard broker’s commission, almost half of the agents surveyed usually charge 4 percent or less.
- Overpricing a home. This is the most costly mistake, cited by 43 percent of the agents Consumer Reports surveyed. A home priced too high will sit on the market. Expect buyers to know what the market’s like; a good agent will show sellers the sale price for at least five similar homes nearby that sold in the past two months.
The report, “How to Make Your Home More Valuable,” can be found at ConsumerReports.org and in the March 2015 issue of Consumer Reports magazine. The magazine is available at newsstands and libraries.