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Facts and figures on moms for Mother’s Day 2015

Rita Kids 11209467_10153819884227662_3115926680343891119_nMother’s Day, the day when we pay tribute to our moms, is coming up soon.

What are your plans? If you’re wondering what to do or what gift to buy, flowers, dining out, jewelry, and gift cards continue to be popular.


Americans will spend an average of $172.63 on mom this year, up nearly $10 from $162.94 last year and the highest amount in the survey’s 12-year history, according to a survey conducted for the National Retail Federation. Total spending is expected to reach $21.2 billion.

When it comes to gifts, the majority of consumers will pick up a greeting card for mom, 80 percent, spending more than $786 million, and more than two-thirds of those celebrating will buy flowers, spending $2.4 billion. Shoppers also plan on gifting apparel and clothing items, 35.8 percent, spending more than $1.9 billion, up from $1.7 billion last year.

Families will also surprise mom with a special brunch or activity, $3.8 billion; electronic items such as a new smartphone or e-reader; $1.8 billion; personal services such as a spa day, $1.5 billion; housewares or gardening tools, $890 million; and books and CDs, $480 million.

On jewelry, 34.2 percent of Mother’s Day shoppers are planning to buy jewelry, spending a survey high of $4.3 billion for Mother’s Day, up from 31.7 percent and $3.6 billion last year.  

On gift cards, two in five will give mom one, spending more than $2.2 billion.

Fewer shoppers will be shopping online this year, 25 percent vs. 29 percent last year.

As for age groups: 25- to 34-year-olds plan to spend the most on mom, with an average of $244.32; 18- to 24-year-olds will spend an average of $214.81.

America’s moms

For who American mothers are, the U.S. Census Bureau offers these facts and figures:

How many mothers

43.5 million

Number of women between the ages of 15 and 50 who have children. These mothers gave birth to 95.8 million children.

3.9 million

Number of women between the ages of 15 and 50 who gave birth in the past 12 months.


Percentage of women age 15 to 50 who had a birth in the past 12 months who were unmarried.

How many children


Number of births per 1,000 women age 15 to 44 in 2013, down 1 percent from 2012.


Percentage of women age 15 to 50 who have had two children. About 42.4 percent had no children, 17 percent had one, 11.7 percent had three, and about 6.8 percent had four or more.

Characteristics of women with a recent birth

3.932 million

The number of registered births in 2013, less than 1 percent fewer births in 2012. Of this number, 273,105 were to teens 15 to 19.


Percentage of women age 16 to 50 who had a birth in the past 12 months who were in the labor force.


The percentage of women who had given birth in the past 12 months who had a bachelor’s degree or higher.


Percentage of women age 15 to 50 who gave birth in the past year and who have at least a high school diploma.


Number of births in the past year per 1,000 women age 15 to 50 with a graduate or professional degree. The number was 53 per 1,000 for women whose highest level of education was a bachelor’s degree.

Noah and Sophia

The most popular baby names for boys and girls in 2013.

Stay-at-home moms

5.2 million

Number of stay-at-home moms in married couple family groups in 2014.

Single Moms

9.9 million

The number of single mothers living with children younger than 18 in 2014, up from 3.4 million in 1970.


Number of women age 15 to 50 who had a birth in the past 12 months and were living with a cohabiting partner.

Copyright 2015, Rita R. Robison, Consumer Specialist


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