Goodwill polled thousands of Americans by phone and in person to find out what's hot and what's not. The survey results:
- Survey respondents preferred do-it-yourself costumes, 51 percent, over packaged costumes, 27 percent.
- There's a surge in popularity for group, family, and couples costumes this year, especially among millennials. Of those planning to wear costumes, 19 percent will look for group, couple, or family costumes and 31 percent of millennials plan to participate in those costumes this year.
- Goodwill customers like the idea of merging two or more traditional costumes to create unique looks. For example, a zombie-princess, pirate-cat, or another merged creation. Try Goodwill's Halloween costume generator for ideas.
- Respondents revealed what not to wear: They’ll avoid risqué/overly sexy costumes, 60 percent, and political costumes, 35 percent.
For the second year in a row, respondents choose zombie, pirate, and vampire costumes as the most popular choices.
Update: Another survey offered information on Halloween costumes for children in 2015. The top Halloween costumes for boys and girls 17 and under will be superheroes for boys and princesses for girls, 12 percent each, according to a survey by the International Council of Shopping Centers. Superheroes also claim the number two spot for girls, 3 percent. For boys, the second-most popular costume pick is villains, 6 percent.