Sign up for my newsletter and get 10 helpful financial tips each week
Facts and Figures for July Fourth 2020

Fourth of July Sales and what to buy and not buy in July

Fireworks-1759_640What are your July 4th plans?

This year, three-quarters of consumers plan to celebrate Independence Day, down from 86 percent in 2019, according to a survey conducted for the American Retail Federation. Much of the decline is because fewer consumers plan to go to traditional celebrations such as a fireworks show. Only 24 percent said they plan to celebrate the Fourth by attending a community celebration, compared with 41 percent last year.

Consumers plan to spend $76 on average, which about the same as previous years. And more than half of consumers expect to plan a cookout or BBQ.

Independence Day sales

July 4th sales are underway. It’s a good holiday for discounts and brings savings on many items, according to

Whether you're shopping online only this year or venturing into stores, if they’re open in your state, you’re likely to find great 4th of July deals on clothing, electronics, and patio furniture.

What to buy in July

Seasonal clothing, Labor Day flights, if you feel safe getting on an airplane now, electronics, outdoor gear, and in-season produce are likely to be bargains in July.

What not to buy in July

Deals are unlikely on laptops, early back-to-school items, and lawn mowers.


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)