Watch out for celebrity endorsements
February 20, 2023
Before you spend money on that “Shark-approved” miracle invention, weight loss product, or keto diet pill, make sure it’s really been featured on the “Shark Tank” program.
Scammers are using fake “Shark Tank” celebrity testimonials and endorsements – along with fake photos and videos – to generate publicity and profits. Before you click and make a purchase, follow this advice from the Federal Trade Commission and check it out.
Here’s what to do if you’re wondering whether something is Shark-approved:
- Approach celebrity testimonials with caution. Look for product reviews on your own. Search the product online and put words like “scam,” “problems,” or “complaints” to determine what others are saying about the products.
- Go directly to the source. Don’t click on a link or ad. Instead, check out the list of businesses that have been on the show at abc.com/SharkTank.
- Remember: the government doesn’t review or evaluate supplements for safety or effectiveness before they’re put on the market. Your health care professional is the most important person to ask whether a supplement is safe for you. Even a natural supplement can be risky depending on your health and the medicine you take.
If you see one of these fake promotions, report it to the FTC.
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