Through ‘pouring rights’ contracts at universities, Coke and Pepsi spur sales of unhealthy drinks, study finds
June 12, 2022
Coca-Cola and Pepsi promote their products through exclusive marketing agreements called “pouring rights” contracts from 124 or 87 percent of the 143 public universities in the United States with at least 20,000 students. A new study looked at 38 contracts that had enough information to assess their overall value to the universities. Read more →